Yes the purple toothpaste really does work, however it does have its limitations. The main limitation being the effects only last 6-12 hours. To combat this issue we have just released Purpl© ULTRA Teeth Whitening Strips which combine all the benefits of the purple tooth paste but now with added long lasting whitening ingredients so you get a quicker and longer lasting white smile. Lets dig into it in a bit more detail with answers to the most common questions below and find out how we've made purple teeth whitening even better and more effective!

Does the purple toothpaste actually whiten your teeth?
The deep purple tone in the toothpaste is the exact opposite colour to yellow on natures colour spectrum. By applying the purple toothpaste to your teeth and brushing it in for a couple of minutes you can eliminate yellow teeth stains, the purple toothpaste gives the immediate effect of brighter teeth, however the effect is not long lasting (typically 6-12 hrs). It does not whiten your teeth like our PAP+ strips or other forms of actual whiteners which have much longer lasting effects (typically months). Luckily the team at Purpl Labs have released a brand new solution to make this purple teeth whitener even better, we have combined our purple toothpaste with our high strength PAP+ whitening strips into a brand new super effective whitening product. This new super product provides the instant brightening benefits of purple toothpaste plus all the whitening benefits from PAP+ whitening strips, so now you can instantly eliminate yellow tones whilst actually whitening your teeth for a longer lasting super white smile. Purpl© ULTRA Teeth Whitening Strips.

Does the purple toothpaste clean your teeth?
No, it does not clean your teeth and is not a substitute for standard toothpaste. While its commonly referred to as the "purple toothpaste" it is in fact not a toothpaste, it is a gel that is applied with a toothbrush hence the nickname "purple toothpaste". It is best used after brushing your teeth with your usual oral care toothpaste. However we now recommend using our brand new purple toothpaste infused PAP+ whitening strips for even more effective, quicker and longer lasting teeth whitening. Purpl© ULTRA Teeth Whitening Strips.

What is the purple toothpaste called?
The purple toothpaste is called Purpl© V50 Teeth Brightening Gel. This is a really good product to instantly reduce yellow tones and teeth stains and give the appearance of whiter teeth. However, as the whitening effects do not last that long (typically 6-12 hrs) we highly recommend our customers use the brand new Purpl© ULTRA Teeth Whiteing Strips which provide all the benefits of purple toothpaste (instant brightening) combined with PAP+ high strength professional whitening formula (long lasting whitening). This brand new product is an absolute must have for maximum whitening, brightening & stain removal that will last months, not hours.

Is the purple toothpaste safe for sensitive teeth?
The purple toothpaste does not contain any actual whitening ingredients and is considered perfectly safe for even sensitive teeth. Think of it as a temporary colourant for your teeth with effects lasting 6-12 hours. If you are looking for an actual teeth whitener that will last months rather than hours, we've got you covered. Our Purpl© ULTRA Teeth Whiteing Strips have been specifically designed to be safe for your teeth, even sensitive teeth.